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I am not building anything for 60 days. I log every annoyance instead and read the list on day 60. How my friction log works, with real entries.

About 2,100 emails, three free trials and zero interviews. What I tried to talk to my SaaS users, why nobody answered, and what I do differently now.

Full numbers from my failed SaaS: 2,202 visitors, 411 signups, 1 paying customer. Where users came from, where they dropped off, and what I got wrong.